For developers

This tool doesn't take your job. It takes the version of the job where someone charges two thousand dollars for a template.

Send prospective clients here before you quote. When they've seen what five minutes and no skill produces, your proposal has something to stand next to, and everything you list that isn't in the ZIP is visibly the thing they're paying for.

If you want the short version to send someone, point them at the ten sites built with it. Two big photographs on a home page, a gallery and a price list is what most buyers are being sold as custom design, and seeing ten at once makes that obvious in a way no explanation does.

Link to it

Put this on your pricing page, your proposal template, or your email signature. Plain link, no badge, no tracking.

Frame your pitch as baseline plus what you add

The Reality Check at the end of the wizard lists ten things a developer worth paying should cover, with the questions a client should ask. Answer those questions in your proposal before they ask. If your answer to any of them is "I don't do that", say so and say who does.

About the "Pro" button

The preview step offers a free upgrade to Pro: scroll reveals with a stagger, hover lifts, a nav underline, a header shadow. A client sees it as the difference between a template and a designed site. You know what it is. For the record, it is 80 lines of CSS and 18 lines of JavaScript with no library, counted from the output, and it ships inline so the download stays dependency-free.

The reason it exists is the quote that lists "animations and interactions" as a line item. If that is you, nothing here is aimed at you. If it is someone you are competing against, send the client to the preview step and let them press the button.

The exploration is the work

A client arrives here having built the baseline for nothing, and that's the risk for you: the next step can look free too. Working out who the site is for, what it should do, and what "better than the template" means for this particular business is the job. It's the top of the Reality Check. If you're doing it across three unpaid calls and a mockup, you've done the job and haven't sent an invoice.

A few habits that hold the line:

• Decide what's free before the first conversation, and say so. One call and a page of notes is a fair amount to give away. Put the boundary in the first email so nobody has to be awkward about it later.
• Charge for discovery. A fixed-fee scoping session that ends in a written brief the client keeps is fair to both sides. They walk away with something useful even if they hire someone else. You get paid for the thinking.
• Treat "can you just mock something up" as the start of design, not the end of sales. Ten hours of exploration is ten hours. Quote it.
• Nobody here is being unreasonable. A client who has just watched a template fall out of a wizard has no way of knowing that the thinking costs anything. Telling them is part of the job, and this page exists so you can point at it instead of arguing.

What this tool is and isn't

• It's a deterministic template filler. No AI, no server, no accounts. The source is plain TypeScript.
• It's not a website builder and it says so. Nobody should run their business on the output long term.
• The output is meant to be respectable and hollow. If yours looks like it, that's the point being made.

Questions or corrections: mileskingdev.com.